Currently, Winesoju is packaged in a traditional green soju bottle with a beige label. In order to signify a premium image, the bottle design should be differentiable to standard soju but maintain a certain similarity to target soju consumers who prefer a lower ABV. In order to capture a premium image in the soju market, Winesoju bottles will be altered to become more opaque and in a lighter shade of green; thus creating the perception of class different from regular soju bottles. Furthermore, the bottle size will be reduced from the standard 375mL to 320mL. By reducing the volume in each bottle, it creates prestige and paucity much like Canadian ice wines that are only carried in small 200mL compared to regular wine bottles measuring above 750mL. The size reduction aligns with the changing drinking culture that focuses on drinking less, expectation of greater quality, and enjoyable experience.